THE CULTURE OF EVERYDAY LIFE: TRENDS OF CHANGE

Society is the most dynamic structure of being. Determining direction its changes way to success in planning and implementing any social initiatives projects. Everyday life an area where underlie many that determine dynamics development. Identifying trends culture everyday opens up opportunities for scientific development society, improving quality meeting needs individuals, underlines main relevance study. The purpose study identify changing at present stage Russian society. dialectical method system-structural approach allowed us how people's daily communication has changed due introduction information technologies digitalization into life, "visual turn" determines interests their contacts, following stratification society associated with country's transition capitalist path development, people become diverse. Social groups differ style have been formed. All these phenomena prospects further act as major novelty value consists identification, analysis a systematization. practical significance this article seen use results context organization both events transformations taking account occurring life: digitalization, visualization, formation diverse styles behavior lifestyles. historical reliance on sociological material from VTSIOM made it possible show newly emerged exist par cultural traditions Russians, interest reading, visiting theaters, exhibitions, museums, which also constitute important part lives. Thus, innovations are combined life-such conclusion derives